Email marketing is a digital marketing strategy that involves sending promotional messages, usually in the form of emails, to groups of people who have consented to receive them. The purpose of email marketing is to build relationships with your audience, promote your products and services, and ultimately increase sales.
Email marketing can help grow your business in several ways. Firstly, it can be used to build brand awareness and loyalty by staying top-of-mind with your audience through regular communication. Secondly, it can be used to drive sales and revenue by promoting your products or services and incentivizing purchases. Thirdly, it can help you gain valuable insights into your audience’s behavior and preferences, allowing you to tailor your marketing efforts to their needs. Finally, email marketing is generally considered to have a high return on investment (ROI) compared to other forms of marketing, making it a cost-effective way to grow your business.
To get started with email marketing, you’ll need an email marketing software application that allows you to create, send, and automate emails as well as manage your contacts.
Below we have list our top 3 email marketing platforms that helps you building relationships with your client:
1- AWeber
AWeber offers easy-to-use marketing solutions for faster success at a fraction of the cost of other solutions. With AWeber, you can grow your mailing list, create eye-catching pre-designed landing pages, and easily add sign-up forms to your website. You can also connect to other tools to automatically grow your listings and set up your online store in minutes.
Aweber offers different pricing plans to suit different business needs. This includes a free plan that allows up to 500 subscribers, as well as 3000 monthly emails. If you want unlimited emails, there are Lite and Plus plans that start at $12.50 and $20.00 per month* respectively.
In addition to the above features, Aweber also offers a collection of expertly designed email templates that users can customize to match their brand. These templates make it easy to design engaging marketing emails without any coding knowledge. Aweber also offers integrations with various third-party tools such as WordPress, PayPal, and Shopify to help businesses streamline their email marketing efforts.
Here are some of the key features of AWeber:
- Ready-made, eye-catching landing pages
- Sign-up forms that can easily be added to your website
- Access to a large range of responsive email templates
- Autoresponder functionality
- Marketing automation functionality
- Reporting
- Split testing
- RSS/blog to-email functionality
- Collection of email templates designed by professionals that you can edit to fit your brand
AWeber also provides users with the ability to import and host a mailing list, and supports payment collection in over 100 currencies.
Overall, Aweber is a powerful email marketing platform that offers a range of features to help businesses build relationships with their subscribers, send newsletters and promotions, and streamline their email marketing efforts. With its user-friendly interface, flexible pricing plans, and professional email templates, Aweber is an excellent option for businesses looking to improve their email marketing campaigns.
For more info please visit their pricing page
*As of April 2023
2- GetResponse
GetResponse is an email marketing platform that provides businesses and individuals with tools to create, launch, and manage email campaigns. It offers a variety of features such as customizable email templates, autoresponders, landing pages, and marketing automation. The platform also includes tools for list management, A/B testing, and email analytics.
One of the standout features of GetResponse is its marketing automation capabilities. The platform allows you to create complex automation workflows that trigger specific actions based on subscriber behavior, such as sending follow-up emails, adding subscribers to different lists, or triggering an action in another app. This can save you time and effort by automating repetitive tasks and allowing you to focus on other aspects of your business.
In addition to email marketing, GetResponse also provides webinar hosting, e-commerce functionality, and a CRM system. This makes it a comprehensive platform that can support businesses at various stages of growth.
Some of the features of GetResponse are:
Email marketing: GetResponse offers a range of email marketing tools that allow you to create, send and track your email campaigns.
Marketing automation: The platform offers marketing automation features, allowing you to create automated campaigns, set up workflows, and segment your audience based on their behavior and interests.
Landing pages: GetResponse offers an easy-to-use landing page builder that allows you to create high-converting landing pages without any technical knowledge.
Webinars: GetResponse offers a webinar platform that lets you host and promote your webinars and communicate with your audience during and after the event.
E-commerce integration: GetResponse offers integration with major e-commerce platforms, allowing you to connect your store and track customer behavior.
Analytics: GetResponse provides detailed analytics and reporting features that give you insights into your email campaigns’ performance, including open rates, click-through rates, and conversions.
GetResponse offers a free plan that supports up to 500 contacts and 2500 monthly emails, but with limited features. They also offer a range of paid plans that include additional features, such as landing pages, marketing automation, APIs and webinars.
Overall, GetResponse is a popular choice for businesses and individuals looking for an all-in-one email marketing solution with powerful automation features.
For more info please visit their pricing page
3- Sendinblue
Sendinblue is an email marketing platform for small businesses. It’s a flexible and affordable solution with a Free, Starter, Business and Enterprise plans that allows unlimited number of contacts. This plan is a great option for those who are new to e-marketing or want to test the software’s suitability for their business. Sendinblue also offers advanced features like marketing automation and machine learning that set it apart from other email marketing solutions.
In addition to its email marketing capabilities, Sendinblue also offers SMS marketing and chat functionality, allowing businesses to engage with their customers across multiple channels. The platform provides an intuitive drag-and-drop email editor and templates, making it easy to create professional-looking emails without any coding skills.
Sendinblue’s automation features allow users to set up automated workflows for various tasks, such as sending welcome emails, abandoned cart reminders, and post-purchase follow-ups. The platform also includes retargeting display features, which can help to attract new users back to your website. Additionally, Sendinblue offers Facebook campaign ads with personalized content, allowing users to achieve higher audience reach.
Sendinblue offers a variety of features to its users as below:
- The ability to create and send personalized campaigns at the right time and place
- Promote brands with beautifully designed campaigns, and use RESTful APIs, SMTP, and webhooks to integrate easily and ensure that emails reach the inbox of their intended recipients
- Automatic responses, email templates, drag-and-drop creation, responsive design, form builders,
- Click-through tracking and email scheduling
- Ability to create beautiful landing pages
- The platform also offers GDPR compliance and data privacy and security measures to protect user data
- It also offers a free plan that allows for up to 9,000 emails per month for unlimited contacts
Overall, Sendinblue is a powerful yet affordable email marketing platform that offers a range of advanced features to help small and midsize businesses engage with their customers more effectively. With its user-friendly interface, flexible pricing plans, and advanced automation capabilities, Sendinblue is an excellent option for businesses looking to take their email marketing to the next level.